With the theme “Digital Homo Ludens (Game and Play),” the 3rd Seoul International Media Art Biennale took its inspiration from the changes in game and play—amely, the internet and digital inter faces—hat were quickly and permanently altering the status quo worldwide. Using art as a means to investigate these changes and examine their results, the exhibition based its inquiry in the lives of individuals in which games naturally became parts, the economic influence of the game industry, and the sociocultural messages embedded in game and play, all uncovered through media art.