FUTURE SHOP

2018
Namwoo Bae, FUTURE SHOP, 2018. mixed media. dimensions variable. Commissioned by the 10th Seoul Mediacity Biennale. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Seongil Choi·Rike Glaser, Data Cookie, 2018. mixed media. dimensions variable. Commissioned by the 10th Seoul Mediacity Biennale. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art. 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Eva and Franco Mattes, BEFNOED, 2016. video, screen, custom wall bracket, cables. dimensions variable. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Jeremy Bailey, Nail Art Museum, 2014. single-channel video. 6 min. Courtesy of the artist and Pari Nadimi Gallery. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Aram Bartholl, Nadja Buttendorf, Post Snowden Nails, 2016. nailart, five micro SD cards glued to finger nails, total capacity 128 GB, curated digital content. dimensions variable. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art. 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Aram Bartholl, Dead Drops, 2010–ongoing. public intervention, USB keys, teflon tape, cement. dimensions variable. Commissioned by the 10th Seoul Mediacity Biennale. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Addie Wagenknecht, Brb, 2018. selfie sticks, vblogger mics and lights with iphones and network cables. dimensions variable. Commissioned by the 10th Seoul Mediacity Biennale. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Ed Brown, Brain Burger, 2013. two-channel video, electronic artifacts. 44 min 23 sec. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Dan Chen, End of Life Care Machine, 2018. Mixed media. 38.1 × 38.1 × 33.02 cm. Commissioned by the 10th Seoul Mediacity Biennale. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Sam Lavigne, Online Shopping Center, 2016. single-channel video. 11 min. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Namwoo Bae, FUTURE SHOP, 2018. mixed media. dimensions variable. Commissioned by the 10th Seoul Mediacity Biennale. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Elisa Giardina Papa, Bruch Stroke, 2012–2018. UV print on CNC cut aluminium. dimensions variable. Commissioned by the 10th Seoul Mediacity Biennale and supported by Italian Cultural Institue in Seoul. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Adam Harvey, CV Dazzle, 2010–2018. mixed media. dimensions variable. Programming: Ye Sul Park, c-lab curator at Coreana Museum of Art. Makeup and hair: Soobin Academy. Model: G-Squre Model Academy. Photography: Cha Hyun-seok. Cooperation: Coreana Museum of Art. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Adam Harvey, Privacy Gift Shop, 2013–ongoing. E-commerce platform (http://privacygiftshop.com). Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)
Sterling Crispin, Data-Masks (series), 2013–2015. 3D printed nylon, mirror, facial recognition and detection algorithms, genetic algorithms. 18 × 26 cm. Courtesy of the artist. The 10th Seoul Mediacity Biennale Eu Zên. Seoul Musuem of Art, 2018. Photo: studio SUJIKSUPYUNG (Yoo Yonggi+Hong Choelki)

FUTURE SHOP envisions the near future, where automated mass surveillance fueled by AI is so prevalent that people are accustomed to dealing with it. The goal of this project is to create a conceptual shop in the Seoul Museum of Art, which shows possible props challenging machines, such as camouflage beauty items, mind control gadgets, robot pets, stealth clothing, etc. The shop could be a time machine, which brings people to the near future and lets them experience what they need to undergo in daily life. People have implicitly agreed to share our privacy to giant tech companies by believing that technology will make our lives better. Unfortunately, it seems like the opposite is true based on what has happened and based on what happens.

Today
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Tomorrow
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The screen is worth protecting. Or create the value of protecting the screen.